Problem of Web2 Social

Web2 social networks, which refer to the current generation of internet platforms like Facebook, Twitter, Instagram, and LinkedIn, are subject to intense criticism and scrutiny. Here are some of the key problems with these platforms:

Data Privacy

In Web2 platforms, users' personal data is continuously harvested and used without explicit consent. These platforms collect data on every action a user makes, from their likes, shares, and comments to the time they spend looking at specific posts. This extensive data collection is used to fuel targeted advertising and is a key part of these platforms' business models. Data privacy becomes an even more severe concern when incidents of data breaches and misuse occur. Companies not only collect and store vast amounts of sensitive user information but also struggle to adequately protect it, leading to repeated cases of data leaks and hacks.

Centralisation of Power

Web2 social networks centralise power in several ways. They act as gatekeepers of information, deciding what gets seen and what doesn't base on algorithms designed to maximise user engagement and platform profit. These platforms have unparalleled influence over public discourse and can sway public opinion on a massive scale. This power dynamic has led to criticisms over issues like perceived political bias, censorship, the unchecked spreading of misinformation, and the suppression of free speech.

Algorithmic Bias

The algorithms used by Web2 platforms decide what content to show users based on previous interactions and behaviour. These algorithms often result in echo chambers, where users are constantly shown content that reinforces their existing beliefs and preferences. This reinforcement can contribute to the polarization of viewpoints and makes it challenging for users to access a balanced and diverse range of perspectives. Furthermore, these algorithms can also promote harmful and extremist content as they prioritise engagement over content quality.

Lack of User Control and Ownership

On Web2 platforms, the platform itself, not the user, owns the data and content created. Users don't truly own their online identities; instead, they are at the mercy of the platform's terms of service. They have limited control over their data and cannot dictate how their information is used or who it's shared with. They also don't typically benefit directly from the value they generate on the platform, whether it's through content creation, data provision, or community engagement.

Inequitable Value Distribution

The current social media model concentrates wealth among the platform owners and the advertisers. The advertising-centric model of Web2 platforms ensures that the revenue generated goes to the platform and the advertisers, not the users who create the content and data that the platforms rely on. Content creators, despite being the lifeblood of these platforms, often receive a tiny fraction of the value they generate, if any at all.

Mental Health Issues

Many studies have linked extensive social media use to mental health problems. The constant exposure to the highlight reels of others' lives can lead to feelings of inadequacy and low self-esteem. The pressure to be constantly available and the fear of missing out (FOMO) can lead to anxiety. The addictive design of these platforms, meant to maximise user screen time, can interfere with real-life relationships and responsibilities, leading to stress and other mental health issues.

Harassment and Toxicity

Web2 platforms have long struggled to effectively manage and mitigate harmful behaviour. They are often hotbeds for cyberbullying, harassment, trolling, and other forms of abuse. Despite efforts to moderate content and create safer online spaces, the sheer volume of users and posts, coupled with the anonymous nature of the internet, makes it challenging to control harmful behaviours. This can lead to hostile environments that discourage participation, especially for vulnerable and marginalised user groups.

These problems highlight the need for a new model for social networking that addresses these concerns, such as the decentralisation, user control, and privacy protections offered by Web3 platforms.